RCS allows operators the opportunity to replace the fragmented user experience created by competing OTT messaging applications and provide users with a single, standard service/application for VoIP features, video sharing, video calling, instant messaging, image and file transfer, and geo-location sharing all from one application at a high QoS.
Until recently, it has had limited success and a disappointing uptake, especially when compared with leading OTTs. Driven by GSMA, 3GPP and OMA standards announced back in 2008 – RCS has not been adopted at the same pace as other innovations in the mobile Apps arena. As a latecomer it has followed in the tracks of disruptive free OTT VoIP, Video and other messaging apps that eroded operators’ traditional revenue models. With so many free alternatives, subscribers were simply not willing to pay for such basic messaging services.
Operators have been forced to offer…
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