Next Up, Microsoft. McDonald’s, Apple, Starbucks, Already Know China’s Wrath

TIME

Is no famous foreign brand safe in China? On July 28, four Microsoft offices across China received an alarming set of unscheduled visitors: Chinese government investigators who appeared to be looking into whether the American software firm had violated Beijing’s controversial anti-trust laws, according to Chinese media. A few days before, it was McDonald’s and KFC’s turn in the spotlight. The U.S. fast-food companies’ supply chains were roiled when one of their major meat suppliers in China was accused of using expired meat. In May, the Western pharmaceutical industry came under scrutiny when GlaxoSmithKline was charged with running an extensive network of corruption in China to push their drugs into the market.

Foreign coffee and cars have also been targeted, with Chinese state media launching shaming campaigns against Starbucks and Jaguar for setting higher prices in China than in much of the West. Official Chinese press have even accused U.S…

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