A laggard in tablets, Dell keeps on trying

Fortune

If you’re a millennial-aged entrepreneur or professional, you are Dell’s latest target market.

On Wednesday, the company unveiled the Venue 10 7000, its new tablet whose most noticeable feature is a detachable and reversible keyboard that makes it feel fairly versatile.

And that’s exactly what the Texas-based hardware giant wants. Equipped with Google’s newly released Android 5.0 and Android for Work, the enterprise version of its popular operating system for mobile devices, the new Venue 10 is supposed to be a device for both business and personal use. You can use it to watch movies at home, pop the keyboard in to answers some emails from your boss, and everything in between.

Dell is trying to gain traction in a tablet market dominated by Apple by focusing more on corporate customers. So far, Dell has yet to crack the top five in tablet market, which Apple led with a 28.1%…

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