Celebrity Cruises charts a course for more growth

Fortune

Celebrity Cruises, one of Royal Caribbean Cruises’ [fortune-stock symbol= »RCL »] higher-end and biggest lines, is charting a course for more growth.

The second-largest cruise company by revenue and passenger-load is planning to add another two ships to its current fleet of 11 over the next few years, greatly increasing its capacity in anticipation of continued growth.

That growth will come from a variety of sources: a bigger focus on the Chinese tourists who are driving the cruising industry’s boom, an even bigger focus on retail and culinary experiences, and, crucially, for an industry often associated with retirees, attracting the next generation of customers.
[fortune-brightcove videoid=3980073702001]

Lisa Lutoff-Perlo, one of the cruising industry’s most powerful women, took the helm of Celebrity in December, after two years as executive vice president of operations for Royal Caribbean’s namesake line, during which she developed and launched the next generation of cruise ships the company calls…

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