For financial services institutions, the battle to acquire new customers and increase business with existing clients centers on customer engagement. A superior engagement, differentiated experience, and sense of distinctive value at all points of interaction with customers (and potential customers), is key.
With more Canadians seeking to fulfill their service needs through mobile and other digital channels, Canadian financial institutions must ensure that their operations, distribution, and delivery models are digitized to produce the highest value to customers. The way to do that is through the Internet of Everything (IoE), the networked connection of people, process, data, and things.
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