Vox thinks like a platform, makes its card-stack « explainers » embeddable


When Vox first launched last year—the site that was founded by former Washington Post writer Ezra Klein, that is, not its parent company Vox Media—Klein tried to make it clear that he wasn’t interested in becoming just another digital-news site chasing whatever clickbait or viral video was going around. Instead, he wanted to focus on doing « explanatory journalism, » by giving readers an easy way to follow an ongoing story, get background about related issues and put it all in some kind of context.

Now, the site has unveiled a new feature that allows other media outlets to take advantage of the work it has done stockpiling explanatory information on a variety of topics. It has made these « card stacks, » as it calls them, embeddable so that anyone can easily plug them into a story, and it has signed a partnership with the newspaper chain McClatchy to do a trial run…

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